Amazon to Post a $274 Million Loss in the Earnings Report for Q3

Amazon also takes a swing at Apple’s iPad Mini...

In the earnings report for Q3 2012, Amazon announced a $274 million net loss. However, the report was not a total shocker to anyone as everyone was aware of the LivingSocial meltdown. According to the reports, the LivingSocial meltdown has contributed to $169 million from the $274 million net loss.

However, what everyone is talking about is how Amazon used the earnings report release function to slam Apple’s iPad Mini as a low-grade device. There is a long bullet-list in the report where they compare then newly released iPad Mini to both Kindle Fire HD models by Amazon.

Some of the points in the report:

When compared with Apple’s iPad Mini, Kindle Fire HD 8.9” has-

  • 193% more pixels (iPad mini - 786,432 | Kindle Fire - 2,304,000)
  • 56% more pixels per inch
  • The ability to play HD movies
  • Better audio quality
  • Wi-Fi with dual band
  • Costs $30 less

When compared with Apple’s iPad Mini, Kindle Fire HD 7” has-

  • 30% more pixels (iPad mini - 786,432 | Kindle Fire - 1,024,000)
  • 33% more pixels per inch
  • The ability to play HD movies
  • Better audio quality
  • Wi-Fi with dual band
  • Costs $130 less

Although there are no rules that say how a company should release their earnings report, starting the quarter highlights by taking on a competitor's product seems a bit odd. However, some say that this is a classic example of turning lemons into lemonade.

Amazon to Post a $274 Million Loss in the Earnings Report for Q3

2013-01-01

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Amazon also takes a swing at Apple’s iPad Mini...