Nokia Seeks Navigation Sales by Poking at the Errors of Apple Maps

Nokia Seeks Navigation Sales by Poking at the Errors of Apple Maps description

We all know that Apple is facing a huge consumer scorn because of the errors of the navigation software in the new iPhone 5. It seems that the Apple's rival company, Nokia is trying to seize the opportunity by touting about the reliability of its digital maps, which they spent billions of dollars on crafting.

Nokia, who is clearly trying to win the smartphone market lost to the iPhone 5, is trying to poke Apple Maps in their blog and social-media postings by claiming the superiority of their maps. It is seemingly also promoting the location features on the ads made for its latest mobile devices.

Back in 2008, Nokia acquired Navteq, the map provider based in Chicago, for $8.1 billion. Even at this moment they have thousands of their employees making constant tweaks and improvements to their location product.

Nokia, which has had losses for five straight quarters, is trying to reverse the falling sales using Apple's mistakes. The advertising campaign for their Lumia 820 and Lumia 920 smartphones, which are set to hit the stores before the year-end holiday shopping season, seems to highlight the location features on in-house maps of Nokia.

The location services of Nokia are adding users every day. In addition, the number of transactions per day for their map products is expected to exceed billions within the 24 months to come.

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Anakin

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