The video is called "Friendly Competition." PlayStation marketing executive Guy Longworth says the new video is meant to emphasize the feeling you get when playing games with friends. "There's something special about grabbing your PS4 controller, sitting down with a friend, and starting up a game," he said in a post on the PlayStation Blog. "Whether side-by-side on the couch or online, there's nothing quite like getting ready for some real competitive or cooperative gaming."
Sony certainly hasn't been shy of spending a penny or two in the months surrounding its latest console's launch. A nostalgic 'Since 1995' trailer kicked the launch campaign off way back when, exploring how the console has developed in conjunction with popular culture and London's skyline, while the launch trailer itself paid tribute to a host of gaming icons. IGN Logo
